12 Days ofHealthy Holidays
- 5,000+ opted-in emails, guaranteed to you
- Ad-ready UGC video you own and run as ads
- Your featured day in December
- Category exclusivity. No competing product in the lineup
From $4,500.
5,000+ emails
Opted in to hear from you, collected across the whole campaign and sent to you on January 8.
UGC you can run as ads
Two 30-second videos filmed in my home, delivered November 16, yours to run on your own channels.
Paid ad rights
Run your videos as paid ads on your own channels for a full twelve months, so they carry you through this holiday season and back round to the next one.
Here's what I'm building, in my own words.
The short version: what your brand gets, when it lands, and why this year is built around ad creative and email.
One campaign, Black Friday through Christmas.
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01
The Black Friday Roundup November 27 to 30. Two carousels, Black Friday and Cyber Monday, carrying all twelve offers and codes, plus a downloadable guide and an email to my list on both days.Nov 27 to 30
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02
Your featured day One brand a day through December. Your own carousel, collab tagged so it posts to both audiences, a story set with your link and code, and that day's newsletter, all about you.Dec 1 to 12
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03
Your list and your results One giveaway runs across the campaign and everyone who enters opts in to hear from all twelve partners. Your list and the results recap land January 8.Jan 8
Women who take their health seriously.
My audience is mostly women in their thirties and forties who care about optimal health and longevity. They read labels, they ask where things come from, and they spend on the things they believe are worth it.
We're heading into the season where they're choosing gifts, restocking what they use daily, and deciding what the new year looks like. Your product shows up inside that, used in a real house, not held up next to a discount code.
Every piece, and what it's worth.
These are my rate card prices. The two offers below bundle them.
- 01Ad-ready UGC video, 30 to 60 seconds, yours to runDelivered Monday November 16, so your holiday ads are live and learning before Black Friday$2,000 each
- 02A podcast interview, you or your founderA full episode, published on your featured day in December. Premium only, five available$2,500
- 03Your featured day, an in-feed carousel, collab taggedPosted to my audience and yours, one partner per day through December$2,500
- 04A story set on your dayThree to four frames with your link and your code$500
- 05That day's newsletterThe whole email is yours, out to 9,500+ women$750
- 06Both Black Friday Roundup carousels, plus the guideYour offer and code in the Black Friday and Cyber Monday posts, the downloadable guide, and both emailsIncluded
- 075,000+ opted-in emails, and your category to yourselfNames and emails from women who ticked the box to hear from you, and no competing product in the lineupIncluded
Fourteen carousels, not one. Two over Black Friday weekend carrying all twelve offers, then a dedicated carousel every day of the twelve days. Each one runs the same comment-to-DM-to-email automation that's collected 1,000+ emails from just 3 carousels, and all twelve partners share the giveaway to their own audiences. The same mechanic collected 3,000+ emails last year, on a shorter run and with fewer partners sharing.
Two offers. Both run the full campaign.
Same twelve days, same list, same Black Friday coverage. The difference is what Premium adds on top.
The whole campaign, with one video.
Everything in Essential, plus three more things.
"One of the strongest ads we ran this year, with an exceptionally high click through rate of 6.07%. She's always so thoughtful about strategy and naturally implements our product in a way that converts really well on social."
Leilani Fallentine · Silver BioticsThe carousels are where the emails come from.
This is the mechanic behind your 5,000. A carousel asks for a comment, the DM automation answers it, and the DM asks for an email address before it hands over the guide. Fourteen of them run across the campaign.
What your videos will look like.
Real use, in my own home, in the categories I already practise and teach.
From yes to your list.
What you send me.
- A giveaway prize. Most partners put up $500 or more at retail, and you ship it to the winner directly
- Product to film with, if I don't already own it, in my hands before filming starts on November 2
- One share of the giveaway on your own channels
- Your Black Friday offer and code by November 13
- Anything your legal team needs me to avoid
The questions partners ask first.
Who else is in it?
Twelve partners, one per category, so you're never beside a competitor. Last year's lineup included Caraway, HigherDose, OneSkin, Kineon, Leela Quantum, Omni-Biotic, Nuchido, Baja Gold Salt, Filter Optix, DefenderShield, Silver Biotics and Schedule35. I'll tell you whether your category is still open before you commit.
How does the email list work?
One entry page for the whole campaign. Everyone who enters ticks a box naming all twelve partners, so the consent is explicit and compliant with Canadian anti-spam rules. You get the full list on January 8. Entries come from fourteen carousels over the campaign, each running a comment-to-DM-to-email automation, plus all twelve partners sharing to their own audiences.
Can we run the videos as ads?
Yes, that's what they're for. Your videos are delivered ad-ready on November 16, and you have paid usage rights to run them on your own channels for twelve months, so they carry you across Black Friday, the twelve days, the January reset and next year’s holiday run. Content is licensed, not owned, and raw footage stays with me.
Who ships the prize?
You do. I run the giveaway, draw the winner and send you their details on January 6, and you ship to them directly.
When do we pay?
50% reserves your spot, the balance is due when your videos are delivered, Net 30. I'll invoice once your category is confirmed. Anything else on my rate card can be added to either offer at the listed rate.
What about the podcast?
It's part of Premium. A full interview with you or your founder, published on your featured day in December. Only five are available. If they've gone and you still want one, I'll quote it separately at my rate card.
Essential or Premium?
If you're running paid ads this season, take Premium. Two videos means you can test one creative against the other instead of putting your whole budget behind a single guess, you get a full podcast episode on your day, and you pick which of the twelve days is yours. If you mainly want the list, the day and the Black Friday coverage, Essential has all of that.
We're already working with you this fall. Does this overlap?
No. December sits outside the fall terms on purpose. If you'd rather fold this into an existing agreement, say so and I'll send one combined quote.
Brittany Ford, RHN
Content creator, podcaster, present mom, and women's longevity practitioner. 450+ episodes in, still asking the questions nobody was answering for women.
Twelve days. Twelve partners.
Send me your brand and your category and I'll tell you what's still open.
Reserve your spot