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The AI Takeover of Wellness: What the Supplement Industry Doesn’t Want You to Know with Kirk Ouimet of Phi

The AI Takeover of Wellness: What the Supplement Industry Doesn’t Want You to Know with Kirk Ouimet of Phi

Tech founder turned health innovator Kirk Ouimet of Phi explains how his team is translating decades of pharma-grade delivery tech into supplements that actually absorb, and pairing it with an AI health assistant designed to keep your data private while spotting issues earlier. 

We dig into magnesium timing, iron + vitamin C synergy, menstrual-cycle-aware dosing, and how subjective check-ins plus wearables can guide smarter tweaks over time. 

If you want supplements that respect your biology and your budget, this conversation lays out a clear, science-backed path forward.

We talk about: 

06:25 – Kirk’s health journey and why “healthspan” > lifespan

11:55 – “ChatGPT × Apple Health”: The Phi app vision and what it means for your care team

16:30 – AI + doctors: From 14-minute visits to true proactive care

20:10 – Building a life-long, portable health record (Phi) you actually control

27:05 – Supplement reality check: forms, dosing, and why most pills miss the bloodstream

31:25 – Introducing Stack: Baseline of 22 essentials; no trend-chasing add-ons

40:05 – Micro-pills, micro-encapsulation, and making nutrients truly absorbable

53:40 – Personalization roadmap: Bead-level dosing by day, cycle, and context

1:01:40 – What “custom daily capsules” could look like 

1:05:05 – The next decade: Democratizing biohacking with community-driven trials

Questions answered in this episode: 

  • What pushed a successful tech founder to focus on healthspan?

  • How could an AI assistant collaborate with doctors to make care proactive, not reactive?

  • Why are many supplements poorly absorbed and what fixes that?

  • What is micro-encapsulation, and how can 2,000 micro-pills in one capsule time-release nutrients?

  • Why does Kirk skip trendy add-ons (NAD, ashwagandha, curcumin) in the baseline Stack formula?

  • What magnesium form belongs in the day vs. night stack—and why does timing matter?

  • Is melatonin the best sleep aid—or is calcium → melatonin a safer path?

  • How do iron + vitamin C work together to improve absorption?

  • What would real personalization look like (cycle-aware, workload-aware, bead-level dosing)?

  • How can user privacy be protected beyond standard HIPAA rules?

  • Can subjective check-ins (e.g., “my knee’s been bugging me”) plus wearables meaningfully steer testing?

  • How will community “opt-in” trials help iterate what works for different groups?

Sponsors:

  • Reset stress on demand with Pulsetto (code: BIOHACKINGBRITTANY) - a neck-worn vagus-nerve stim that calms stress in ~4 minutes so you sleep better and feel calmer.
  • Join me in Costa Rica for Optimize Her, a 5-night luxury women’s retreat in Costa Rica with yoga, healing rituals, and biohacking workshops—only 12 spots available.

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